Archive for January, 2007

“Eat food. Not too much. Mostly plants.”

Wednesday, January 31st, 2007

So says Michael Pollan in this terrific piece, the cover story in the Sunday NY Times Magazine.

Great lede. It’s been playing in my mind like a mantra ever since. And great story, all about the way farmers, nutritionists and journalists have made the question of what we should eat waaaaay more complicated than it should be.

Job Opening: Author Services Account Executive, FM

Thursday, January 25th, 2007

FM is growing, and adding two more positions to support our 100+ authors.

The Author Services Account Executive (ASAE) at Federated Media works with the whole Author Services team, and the rest of the company, to take care of authors. This person will institute and follow a plan to make regular contact with FM authors, checking in with them on how we are proceeding, together, toward meeting their goals. An ASAE must have excellent communications skills, as a primary responsiblity will be to communicate instructions and requests to authors, and also serve as the author’s advocate within FM. Besides proactively contacting authors, the ASAE will also respond to requests from authors — for information, technical help, advice, etc.

This person will also help search for new authors for this growing company, and respond to queries from prospective authors.

The ideal candidate needs to be organized and have an eye for talent. He or she should be able to cope with a rapidly changing amount of data from various sources. A passion for the world of blogs — in particular for the world of search, media, and technology — is required. The ability to work comfortably with a wide variety of personalities is a must. Editorial experience is critical. An understanding of the publishing and advertising worlds and a knowledge of general business operations are both important. Meticulous accuracy and attention to detail is essential, as is the ability to work on numerous projects simultaneously and under tight deadlines.

If interested, email Pamela Parker: . (And let her know where you found out about it!)

The Power of Class Notes

Friday, January 5th, 2007

So, not knowing what, if anything, might happen, I submitted the following entry to Harvard Magazine a couple of months ago:

Bill Brazell writes, “I would love to connect with anyone who either

has polycystic kidney disease or knows someone who has. In October,

I became an ad hoc committee member of the board of trustees of

the PKD Foundation (, and I blog about a PKD drug

experiment at You may reach me at”

And boom — before I’d even gotten my copy of the magazine in the mail, I got an email yesterday morning from a guy named Dave Greene. Dave graduated a year after me, and spotted the note as he looked for news of friends. Although he and I had never met, he sent me a terrific email, explaining that his company, ClinicaHealth, “provides safe, rich, engaging online health communities for patients and their caregivers. Our platform is provided to our partners free of charge, and is supported by advertising. 10% of all advertising revenues are donated to the partner organizations who work with us.”

What a great company. I immediately emailed a board member and the PKD Foundation president, Dan Larson, and both are enthused. We’re now looking closely at what ClinicaHealth is doing, and how it might help us increase the feeling of community among families with PKD.

Thanks, Dave Greene — and thanks, Class Notes!